ChemPoint
B2B Regulated Industry | Online Ordering Platform
Founded in 1999, ChemPoint is a global supplier and channel partner specializing in chemical distribution, marketing and sales.
Led end-to-end design efforts as Principal Designer on the project. Working cross-functionally with Product, and Tech partners. Presenting to C-Suite individuals at key milestone moments. Working collaboratively to build our online ordering platform.
Providing all established customers with instant access to online ordering.
Launch project on time, providing necessary deliverables in a timely fashion as expected. Taking a web-first approach.
Provide customers with the opportunity to fulfill orders on a timeline that works for them.
Our Goal
Increase profit opportunities by eliminating the need to complete all sales during business hours.
Problem Solving | The Customer Journey
Because I was a UX Designer brought on to solve this problem and was not an in-house designer for ChemPoint, one of my first tasks was to get an understanding of the ChemPoint customer journey.
Problem Solving | User Flow
After establishing the customer journey on a high level, I set out to break down the customer path/site map within the ChemPoint.com experience. This step helped me understand the unique challenges our team would face when establishing this online ordering platform, which differ from a traditional e-commerce experience.
Product Requirements
After initial research was completed and a user flow was established, our team gathered all our key observations, working together we developed our core requirements document for our final product.
Creative Lessons
Once we got deeper into the design process, I realized this team was not used to giving creative feedback and had a hard time grasping how static wireframes would function. Because of this, I set out to create fully functional prototypes for our top 3 concepts. Having prototypes to walk various stakeholders through the shopping experience helped the overall collaboration and decision-making process.